Accor Hotels Franchise Agreement

Given this scenario, the hotel brand (such as Marriott, IHG, Hilton, Accor/SBE) is the manager and the owner of the hotel is the managed owner. They signed a hotel management contract for a hotel brand (like Ritz Carlton, Sofitel). The owner of the hotel bears all the risk of exploitation. They also charge basic taxes, trademarks, incentive fees, marketing fees, sales and loyalty fees, IT fees and more. Hotel management agreements can be long and complex. The franchise agreement is a legal licensing agreement between the hotel brand and the hotel owner, which gives the hotel owner the rights and obligations to operate the hotel under the franchiser`s brand for a fee. These optional services are sold for a fee to the franchisee or owner under management. The role of the franchisor/manager is to recommend these optional services if necessary in response to a hotel problem. It is always the decision of the franchisee/managed owner to agree on optional services.

The existing hotel is the first hotel in Sibiu. The group`s other two hotels in the city are the Golden Tulip Ana Tower, which opened in 2008, and the Golden Tulip Ana Dome in Cluj-Napoca, which opened in 2009. In this case, the hotel group (e.g. AccorHotels) is the franchisor, and the owner of the hotel (z.B. an individual) is the franchisee. You sign a franchise agreement for a specific hotel brand (z.B. ibis). Accor`s franchise team, led by Danesh Bamji, is made up of five dedicated team members who focus exclusively on providing ongoing services and attention to Accor`s franchise network in the Pacific. In the hospitality and restaurant sector, there are a number of major players and interest groups involved in the management of a successful hotel. Hotel brands, hotel owners and management companies often work together to create transformations and combinations of business models to maximize profitability and increase customer satisfaction. The question to the hotel owner is: “How do you choose between a franchise operator contract or a hotel management contract?” and “Which model is best for your hotel?” The purpose of this article is to provide a brief overview and comparison between the two operating models of the hotel industry.

How does an owner choose between a franchise agreement or a management contract? The decision can be made on the basis of many factors, but in general, a franchise agreement is the best for an owner who wishes to have a “hands on” stake in the day-to-day running of his hotel. This person may already be an experienced hotelier. These hotels belong to many different types of owners, wealthy individuals, businesses or even institutions that all want to maximize the business of their property. They therefore turn to hotel groups to provide services and support their activities. Franchnchise or Management What ? Sofitel Paris Le Faubourg – France © Glenn Aitken 1st International hotel operator and the 1st Franchisor in France mit meodere than 700 hotels, Accor offers about 15 brands, luxury on budget, recognized and appreciated around the world: Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Hotel Etap, hotelF1, Motel6, Studio 6 …